Posts in Interview
In Conversation: Molly Hayes

The truck was targeted, but Bosma himself was not - he was just a random vessel for the truck. More than anything, the popular feeling was that it could have been anyone. With a lot of other murders or even domestics, despite the statistics, it’s easy to think that will never be me, I would never be in that situation. With the Tim Bosma case, it was hard to argue that.

Read More
InterviewDuncan FieldComment
In Conversation: Robert Petkoff

What was the author trying to say? How were they trying to say it? They’re the ones who told the story first, but then it goes out into the world and it’s subject to millions of interpretations. Every single person who reads it is going to have their own idea about what something meant.

Read More
InterviewDuncan FieldComment
In Conversation: Steve Kakos

You can’t treat your consumer like they’re in a bubble. It gets very easy to say this is the demographic we’re going after, this is what they look like, making them an abstraction. They’re an audience, and audiences like to be entertained, they like to play.

Read More
In Conversation: Jay Ingram

There is constant conversation but it never goes anywhere. So rather than changing the conversation, it’s actually about changing people’s way of interacting or getting involved. It’s about going from conversation to actual making, building, creating - that’s what we love to do. 

Read More